Last updated: January 2026

This Privacy Policy explains how FLORA CARPETS, operating under the brand name Azurecarpet, collects, uses, stores, and protects personal data when you visit our website, contact us, create a customer account, or place an order. Protecting your personal data is important to us, and we process it in accordance with the General Data Protection Regulation (GDPR).

1. Data controller

Legal entity (Data Controller):

FLORA CARPETS

Atomiumsquare 1

1020 Brussel

België

VAT number: BE0537635663

Brand / eCommerce name: Azurecarpet

Warehouse & postal address:

Ingberthoeveweg 4

2630 Aartselaar

Belgium

Contact details:

Phone: +32 475 47 91 36

Email: info@azurecarpet.com

Support: help@azurecarpet.com

2. Personal data we process

Depending on how you interact with us, we may process the following categories of personal data:

• Name and company name

• Billing and delivery address

• Email address and telephone number

• Customer account login details (username and encrypted password)

• Order, invoice, and delivery information

• Communication data (emails, contact forms, live chat messages)

• Technical data (IP address, browser type, device information, date and time of access)

3. Purposes of processing

We process personal data only when necessary for legitimate business purposes, including:

• Operating and securing our website

• Creating and managing customer accounts

• Processing orders, deliveries, invoices, returns, and warranties

• Providing customer support and responding to inquiries

• Managing accounting, tax, and legal obligations

• Improving our website and services

• Ensuring fraud prevention and system security

4. Legal bases for processing

Personal data is processed on one or more of the following legal bases:

• Performance of a contract or pre-contractual measures (Art. 6(1)(b) GDPR)

• Compliance with legal obligations (Art. 6(1)(c) GDPR)

• Legitimate interests such as security, service improvement, and fraud prevention (Art. 6(1)(f) GDPR)

• Consent, where required (Art. 6(1)(a) GDPR)

5. Odoo SaaS and data storage

We use Odoo SaaS (Odoo Online) to manage our website, customer accounts, sales, invoicing, and customer support.

Personal data is stored in our Odoo database and is accessible only to authorized personnel for legitimate business purposes. We do not sell or rent customer data to third parties.

6. Data sharing with third parties

Personal data is shared only when necessary and only for the purposes described in this policy, including with:

• Logistics and delivery partners

• Payment service providers and banks

• IT, hosting, and technical service providers supporting our website and Odoo system

Third parties are contractually required to process personal data in accordance with GDPR and our instructions.

7. Data retention, deletion, and archiving

We retain personal data only for as long as necessary for the purpose for which it was collected and in accordance with legal requirements.

• If a customer creates an account but does not place an order, the personal data can be deleted upon request.

• If a customer places an order, certain data (such as invoices and accounting records) must be retained for legal and tax purposes. In such cases, full deletion may not be possible immediately; the customer account can instead be archived in our Odoo system.

Requests for deletion or archiving can be sent to help@azurecarpet.com.

8. Cookies and similar technologies

Our website uses cookies and similar technologies, primarily through the Odoo website platform, to ensure proper functionality and security.

8.1 Necessary cookies

These cookies are required for the website to function correctly, including:

• Session management

• Shopping cart functionality

• Login and security protection

These cookies cannot be disabled, as the website would not function properly without them.

8.2 Analytics cookies (Google Analytics)

We use Google Analytics to understand how visitors use our website and to improve performance and user experience. Google Analytics may collect technical information such as pages visited, approximate location, device type, and anonymized IP address.

Analytics cookies are used only in accordance with applicable consent requirements.

8.3 Live chat

When you contact us via live chat, we process the information you provide (such as name, message content, and order reference) solely to respond to your inquiry and provide customer support. Live chat data is not used for marketing purposes.

8.4 Managing cookies

You can manage or delete cookies at any time via your browser settings. Please note that disabling necessary cookies may limit website functionality.

9. Data security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration. Data transmitted via our website is protected using encryption technologies where applicable.

10. Your rights under GDPR

You have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data (where legally possible)

• Request restriction of processing

• Request data portability

• Object to processing based on legitimate interests

• Withdraw consent at any time, where processing is based on consent

To exercise your rights, please contact help@azurecarpet.com.

11. Supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority. In Belgium, this is the Belgian Data Protection Authority (GBA/APD).

12. Applicable law and jurisdiction

This Privacy Policy is governed by Belgian law. Any disputes arising from or related to this policy shall fall under the exclusive jurisdiction of the competent courts of Antwerp, Belgium, unless mandatory legal provisions provide otherwise.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. The most recent version will always be published on our website and applies from the date of publication.